Week 9 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
What surprised me a little was that fact that the author mentioned many entrepreneurs know very little about there market. Which I would of thought that would be one of the key factors before venturing out.
2) Identify at least one part of the reading that was confusing to you.
I'm quite interested in marketing myself and didn't find anything really confusing. All in all this chapter was a good read.
3) If you were able to ask two questions to the author, what would you ask? Why?
How has marketing changed with how fast technology is growing?
In general, what do you think is the best way to market your business.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I would have to say I somewhat disagree with the author when he talked about integrating applications in daily life and the best way is to offer incentives. Sometimes all it takes is having an application that is user friendly and gets the job done best.

- William Garlock