1) What surprised me about this reading article is when the author mentioned how the traditional demographic traits such as age, sex, educational levels, and income no longer serve as a basis for market strategy.
2) I guess I would have to say that the above would be confusing. Is it because a lot of people no matter where they come from or who they are, just purchase because that item is in and popular?
3) In our day and age what demographic or group of people would you think are most worth pursuing? or Do you think the reason why, during WWII, products didn't need much advertising is, because the amount of products out there were not as diverse?
4) I would have to say I didn't agree with any of the authors ideas this times around.
- William Garlock
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