Amazon Whisperer

·        Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money.

My revenue drivers for my company would be car dealerships/companies that want to incorporate my idea into their vehicles. Also, make factory replacements that are OEM quality that are exactly the same as the factory steering wheel that also incorporates my idea.

·        Describe what kind of product offering you believe should be next. What's the next thing your customers want?

To be honest I really don’t know what would be “next.” My existing product revolves around car security, so possibly the next best thing to prevent car theft. Maybe posts like a jack that lift the car when you park and lock in place to keep your car from being movable. These post will extend and retract into the frame of the car with a hydraulic system. This will also be a factory option just like my exist idea.

·        Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

The “next” thing that I will offer will not really enhance my existing product, but it might improve the experience overall if you pair them together. It will be the ultimate car theft deterrent system. It will cost more to add the “next” item. If my original idea has proof it works, then the “next” idea might draw the attention of my customers creating some loyal customers.

·        Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

For my particular idea for my “next” product, it isn’t something that is purchasable on amazon. This idea would need come on the vehicles from factory or professionally installed. My original idea has products similar, although these products are aftermarket so they don’t include airbags and you also have to buy an aftermarket steering wheel as well. This product allows you to remove your steering wheel to help prevent theft.

                                           

·        What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

There are tons of aftermarket quick release options to choose from. More than half the bad reviews on these particular items are the quality of each one. In this market, quality is one of the deciding factors. For the good reviews, it’s the same thing.

·        Describe what design/usability changes you'd make to the product.

Since my idea will need to be incorporated into cars from factory, I would need to add safety measures. Basically, I would add a factory steering wheel with an air bag and build it all around a design similar to the aftermarket quick release system that is already proven safe.

·        Describe why you think this product would make a good addition to your current product/service offering.

I would have to say these two ideas paired together would definitely lower the chances of possible car theft.

- William Garlock