I am William Garlock, a junior at University of Florida working on Bachelors in Business Administration. I am good with my hands as well as working with customers. My experiences are in customer service and finances, I worked at a grocery store in customer service for three years and now I'm currently working at a bank. If I were to start this business or idea, it would be helping out customers, which helping customers is something I enjoy doing.
2) What are you offering to customers?
A way to deter theft in vehicles with a simple steering wheel quick release that can be installed into cars from the factory.
3) Who are you offering it to?
This idea is for anyone really. As long as you have a car to drive, it is for you. Although, since it is more of an idea then a product, you would have to have a car that is new from the factory with the device installed. I would also go to manufacturers to pick my idea to them as well.
4) Why do they care?
I think they would care, because nobody wants to get their car stolen and new cars aren't very cheap either.
5) What are your core competencies?
It would set any car manufacture apart from the rest, because nobody has yet to make this an option for a factory car right off the lot. There are aftermarket versions, but there are no versions straight off the lot from factory.
I would have to say my beliefs fit together into my concept, because I like helping people out and this is one way I could do that. There are some aspect of my business concept that are not as strong. Since this is something that would come from factory, it would mean it would only be available to new models of cars. A strong point to this though, is that they make aftermarket quick releases but none of them retain the airbag. So, if it were to come from factory with an airbag, it would definitely be a safer option.
Feedback: For my second idea napkin I didn't change much, because I received a lot of good feedback from my fellow students. Almost all of them pointed out that I should definitely pitch my idea to local car manufactures to get the idea out there. I also think everyone liked my idea because car theft has actually been a personal experience for them, so that could help me out if I were to go talk to local car manufacturers about my idea.
- William Garlock
- William Garlock
William,
ReplyDeletegreat idea you have here! It would benefit many people as well as protect new cars that people spend a lot of money purchasing. I appreciate that you incorporated comments from your first idea napkin into the second one. Some questions that I have would be a further explanation on what the quick release steering wheel actually does, then how would you pitch it to manufacturers, how would you price it things like that. Thank you so much for sharing and please check my post at: http://karinatamayo.blogspot.com/search/label/Week%209
William, I think your idea napkin is really good! I agree that your talents do match up with you are offering with your idea. Being good at customer relations would definitely help with making sure peoples needs are met with a steering wheel quick release. Also, I think having your target audience be anybody is really good, because it is helpful for everyone. In all, great job and I would love to see this product happen in real life! Feel free to check out my blog post for this assignment!
ReplyDeletehttp://ent3003mt.blogspot.com/2016/03/idea-napkin-no-2.html
Hey William,
ReplyDeleteI think your idea is great! I have never personally experienced car theft before but I still think taking preventative measure is necessary. People that spend a lot of money on cars would really be interested and I think that is big market that you could reach. If you want to see how my second attempt at the idea napkin post went, here is the link:
http://andreacdona.blogspot.com/2016/03/idea-napkin-no-2.html